If you own a website, Search Engine Optimisation (SEO) will be an essential part of your Digital Marketing campaign. The right SEO strategy will drive traffic to the Website, boosting brand awareness and increasing revenue.
The extended marketing mix, also known as the 7 Ps of marketing, consists of Product, Place, Price, Promotion, People, Process and Physical Evidence.
Your personal brand is a combination of your personality, experience and skills. You can build personal branding with the help of social media.
The Internet has evolved significantly over the past two decades, impacting how consumers buy products or services and connect with brands and businesses.
Content Marketing involves creating and sharing online material such as blog posts, videos and podcasts to boost interest in the brand or business.
Inbound marketing aims to attract, engage and delight consumers by using relevant, helpful content on websites, YouTube, social media, and more.
A well-designed email marketing campaign will boost brand awareness and drive traffic to your website, resulting in higher sales and revenue.